The completely owned subsidiary of Samsung Electronics, Harman International, has rolled out a new range of audio goods. The firm also declared that its Harman Kardon and JBL audio goods will now be obtainable via 350 of key brand shops of Samsung all over the country by the end of this year. The devices rolled out comprise headphones, audio portables, multimedia & home, and car aftermarket devices from HARMAN’s Harman Kardon, JBL, and Infinity brands. The company revealed JBL Pulse 3, JBL Flip 4, Harmon Kardon OMNI+ series, Harmon Kardon Traveler, Infinity Kappa Perfect 600, and JBL Cinema SV450.
In addition to this, the firm also revealed its newest audio innovations rolled out last month at the IFA trade show in Berlin. The IFA line up, which comprises JBL Boombox, JBL LINK series, JBL Free, and JBL Jr. will be obtainable in the country beginning quarter one of 2018.
“Samsung is biggest consumer electronics firm of India and the most trusted company. We her to our users and expand meaningful modernisms that assist make their lives more enhanced. This synergy with HARMAN permits us to provide a comprehensive portfolio and richer experiences of connected, smart, and cutting-edge audio devices. Our users can now take pleasure in a linked lifestyle on the move and at home,” claimed Senior Vice President at Samsung India for Mobile Business, Asim Warsi, to the media in an interview. All the devices will be obtainable through other big format retail partners, select Samsung brand shops, and through different online channels comprising the own e-commerce platform of the company.
The firm also informed its plans to develop its R&D abilities in the country. In 2016, HARMAN unlocked a new CoC (center of competence) in Bengaluru for its user audio department. “Our CoC team of India works in tandem with other CoCs of HARMAN in Europe, China, and the U.S. and is aimed on designing scalable and robust software solutions for the users and car audio devices. Our Bengaluru group is playing a vital role in boosting differentiation and innovation at the software expansion stage to make audio solutions of HARMAN more connected and smarter,” claimed Country Manager at HARMAN India, Pradeep Chaudhry.