Flipkart was crowned one more time at the yearly festive season stakes of ecommerce as confirmed by Flipkart. Once more, it proved its dominance over Amazon India in such a segment where total sales are expected to have increased by almost 40% over events of the last year. It should be noted that share of festive season sales for Flipkart jumped to 50% from 45% as compared to the last year whereas the market share of Amazon at the same time frame stayed unaffected at 35%, even though the firm claimed it witnessed a 50% share in other metrics such as active customers and order volume.
Experts found that Amazon India and Flipkart attributed for almost 80% of overall festive season sales this year. Satish Meena, senior forecast analyst, said to the media in an interview that they anticipate online retailers to have traded products worth $2.8 Billion to $2.9 Billion this festive season (which starts in September with Amazon’s and Flipkart’s flagship sales), as compared to $2 Billion to $2.1 Billion in 2016. He further added that the large cash backs and discounts on handsets this festive season attributed to the development in GMV.
Flipkart, the biggest online marketplace of India, as per industry analysts, posted gross sales of Rs. 4,300 Crore at the time of its 5-day big billion days sale, up from Rs. 2,300 Crore as compared to the last year and took the front position over its U.S. competitor at the time of its first flagship sale last month itself.
But, Amazon India claimed that the highest number of users carried on keeping their trust on Amazon India, with Amazon.in witnessing almost 50% of both order share as well as customer for the sales so far. But, for now, Flipkart, hold the peak position in the race.